Stay ahead of your competition by ranking higher on Google for your target keywords.
Before talking about the importance of backlinks, it is imperative that you know what a backlink is. In simple words, a backlink is a process of linking to a page on your site from another website. So basically, it is a hyperlink from one site to another. It is a commonly used technique in search engine optimization (SEO) to improve a site’s visibility on search engine result pages (SERPs).
Backlinks make it easier for online users to navigate from one web page to another with related content. It is one of the major factors used by search engines like Google and Bing when ranking a web page in search results.
Web pages with quality inbound links from authoritative sites usually have a better ranking. That is why you must build backlinks if you want your site to rank higher. You can generate backlinks for your site through guest posting, social networking, press releases, online forums, and more.
Quality backlinks can help boost your website traffic. Publishing articles on other sites will get new people to see your content, thereby giving you more exposure. The more people read your content, the higher your chances of getting more traffic on your site. All you need to do is include anchor links in your content pointing back to your site. Whenever a reader clicks on the anchor links, they get referred to your site. This can help build your web traffic tremendously within a short period.
When a website links to a web page on your site, it means your website contains valuable information that will benefit readers. In other words, it means other sites are recommending your website to their readers. This will help raise awareness for your brand. Many people that do not know about your brand before will get to know about it.
Indexing a newly created web page on Google could take anywhere between 24 hours to several weeks. Even if you decide to manually submit your newly created web pages for indexing, there’s no guarantee that they will be indexed soon. However, with inbound links, you can get your pages crawled and indexed faster. A backlink from an authoritative site would help search engine bots find your site a lot sooner for indexing.
Yes, backlinks still work for organic ranking. In fact, backlinks are among the most important factors used by the Google algorithm when ranking a page in the SERPs.
The truth is, not all backlinks are the same. Backlinks from popular and authoritative websites are usually more effective compared to smaller sites. Getting backlinks from websites within the industry that you are in also has a higher impact on your rankings compared to a backlink from an unrelated site.
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