The number of social media platforms are growing at such a rapid rate and it’s becoming increasingly complex for businesses to figure out which platforms their customers patronise.
For newer businesses and brands starting to use digital to promote themselves, we recommend starting out with social media marketing platforms including Facebook, Instagram, Snapchat or LinkedIn. These platforms generally allow businesses to start out small and figure out their customer’s demographics and interests more accurately. We have found that this approach has proven to help small to medium businesses scale in a more predictable and profitable manner.