Custom apps for clever teams to digitalise and increase productivity and profits
With the world’s biggest companies being platform based, having an app has gone from being simply a good-to-have to a necessity. In order for companies to stay ahead of the competition, it is crucial that they keep their customers engaged through an own-and-operated platform.
While the technical aspect of building can be easily outsourced, designing an app that users love and stay engaged requires product experience. A good product involves building a user-first app and creating user journeys that are unique and impactful.
Prototypes are exceptionally useful in doing testing and giving a fell with your customers so you know that you’re building a product with a good user experience before development.
Have you ever looked at a website and find that they follow you around through Facebook and Google ads? Now imagine being able to do this without using ads.
Apps give you full control over the type of user experience you want to create and visibility on how they are interacting with your product. Whether you’re looking to reengage with your customers or showcase a brand new product that you’ve just launched, apps allow you be in front of your customers whenever you want.
Companies frequently build products and solutions that appeal to everybody, and hence nobody. We believe that the days where customers automatically discover any great product is over. Without a clear understanding of who will get the highest value from your service, and where your prospective customers are, great products are left unnoticed.
Through user interviews and analysing your data, we come up with a clear persona of who your target audiences are, the value to your business and how you can deliver more value, to more of them.
Having the most aesthetic mobile app with animations and features all around may be cool and all, but if the user doesn’t understand what you want them to do the user experience is still very poor.
At Digimau, we believe that simplicity is best when designing applications. By staying focused on conveying a single message to the user at each stage, we keep the applications we build accessible to everyone regardless of how tech-savvy they are.
Too often, companies build products and solutions that appeal to everybody, and hence nobody. We believe that the days where customers automatically discover any great product is over. Without a clear understanding of who will get the highest value from your service, and where your prospective customers are, great products are left unnoticed.
Through user interviews and analysing your data, we come up with a clear persona of who your target audiences are, the value to your business and how you can deliver more value, to more of them.
We first understand your business objectives and prospective customers to map our a digital strategy to decide on key objectives, targets and our course of action.
Making sure that we are creating applications that users will love is of upmost importance, so we do user research, focus group discussions and surveys to get feedback from the ground.
We take these insights and learnings to create a basic version of the app based on the users that we have interacted with. We work very closely with you and constantly do market validation with your users using the agile methodology.
With a good idea and agreement on how the user journey and building blocks of the app should look like, we move on to fill in the details and make the app look a way that resonates with your brand and gives your users the experience you want.
While static designs are great for showing stills of how your app should look, there is nothing quite like the ability to hold your product in your hands and using it even before development. With our prototypes, you can show customers or management the full app experience before any heavy commitment.
We help with the process of identifying your ideal customer persona and coming up with a user-centric design for your app. At this point, we do not handle the actual development of the app though we are able to create detailed technical specifications for whichever developer you choose to work with.
We’ve worked with many early stage start-ups with Founders that follow a more Chinese and Western approach towards building a platform business. By combining our understanding of how to build a commercially viable app business from the East and user experience from the West, we believe that we are well positioned to help companies build global apps that find a balance between the two. View our Case Studies to see some of the startups that we have worked with in the past.
